Zesto

This project is an expanded brand refresh for Zesto’s, a Columbia-based ice cream and quick-service restaurant. Originally developed as a class assignment, it was later refined into a more comprehensive identity system.

The process began with a logo redesign, presented through a before-and-after comparison, followed by the development of a brand kit and supporting materials. These were applied across print, packaging, and digital touchpoints, including business cards, loyalty cards, social media, and wrappers.

The focus was on creating a more cohesive and contemporary identity while maintaining the brand’s approachable character.