Clara

I came up with a speculative brand called Clara, based on the Latin word for “clear” and “bright.” That idea led to the tagline clarity always, which kind of became the foundation for everything.

I wanted the designs to feel really clean and intentional, but still interesting across different platforms. So I explored how the brand would show up on Instagram, stories, email, and in imagery.

This was more about building a full system rather than just individual pieces, and making sure everything felt connected.