Petal Wagon

This was a start-from-scratch brand concept for a Charleston-based mobile flower truck called Petal Wagon. I wanted to create something centered around flowers because it felt like a fun direction to explore visually.

The name came from the idea of a flower truck on wheels, which led to Petal Wagon. From there, I built out the full brand including the logo, stickers, business cards, and custom illustrations.

I also explored how the brand would live in real life across truck signage, flower wrap, tote bags, ribbon, packaging, and social media story screens.

The goal was to create something that felt cohesive, playful, and easy to recognize across every touchpoint.