Félix

This was a speculative expansion for Felix Restaurant in Charleston. I was really drawn to their bold visuals and color palette, so I wanted to build on that in a way that still felt true to the brand.

I created a sticker system using a mix of graphics, icons, and type that could live across different formats. From there, I explored how those elements would show up in real life, on matchboxes, sticker sheets, to-go packaging, coolers, and even receipt books.

The goal was to make the brand feel more interactive and something people would actually take with them.